1
00:00:00,000 --> 00:00:06,000
Number one, you must have, the offer must solve a painful and urgent problem.

2
00:00:06,000 --> 00:00:10,000
Not all, it's painful and urgent problem.

3
00:00:10,000 --> 00:00:13,000
Because if it's painful and not urgent, people will just take Panadol.

4
00:00:13,000 --> 00:00:14,000
Never mind.

5
00:00:14,000 --> 00:00:15,000
I wish that it will go away.

6
00:00:15,000 --> 00:00:16,000
Correct or not?

7
00:00:16,000 --> 00:00:17,000
So cannot.

8
00:00:17,000 --> 00:00:18,000
Right?

9
00:00:18,000 --> 00:00:19,000
It cannot be just urgent and not painful.

10
00:00:19,000 --> 00:00:24,000
Because it's urgent but not painful, no consequence one, people will just sweep under carpet.

11
00:00:24,000 --> 00:00:25,000
Okay?

12
00:00:25,000 --> 00:00:27,000
So it has to be painful and urgent.

13
00:00:27,000 --> 00:00:28,000
Right?